Trip Advisor: The Fox Who Believed Himself Judge

Georges Panayotis | December 5, 2017

By Georges Panayotis The earth trembles beneath the feet of the giant Trip Advisor. Long courted by hoteliers and all operators in the tourism and leisure value chain, this colossus seems to have clay feet. When it was created in February 2000, the baby was in good health and a bright future lay ahead. Growing up, it was surrounded by all the professionals of the tourism industry who have been eager to sign partnerships in order to enter this race for customer opinions and e-reputation management . The growing adolescent reached its peak in the summer of 2014, but failed to stay on track. Instead of consolidating and expanding on the fo...