tripcraft
Mobile Websites vs. Apps: The Final Showdown – Part Two
Mike Murray | November 14, 2017
By Mike Murray I hope my articles (like this one and this one), are providing you with some insight into mobile as a critical component of your booking and distribution strategy. Especially, if you are trying to boost bookings with the world's largest generation, Millennials. In the last article, we started comparing and contrasting mobile websites and apps, outlining the pros and cons of mobile websites. Here's a quick recap… Pros: Mobile websites are readily accessible to anyone with a cell phone (the majority of people worldwide), which gives your property/brand the opportunity to reach more potential customers (than using mob...
Millennials + Mobile: A Match Made in (Hotelier) Heaven
Mike Murray | September 19, 2017
By Mike Murray Most people today are aware of the HUGE impact that mobile phones have had on our everyday lives; of course, it allows us to communicate at any time via many different messaging mediums, but there is also a significant change in the way mobile has affected business. People no longer have to be at home, sitting in front of a desktop computer, to be an online consumer; today, they're online, on-the-go, 24/7, as the vast majority of people – or at least those in the Baby Boomer generation and younger - have a mobile phone or device of some sort. Heck, even my 91-year old mother has a smart phone – and she can't e...
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Mike Murray, CEO at TripCraft | June 7, 2017
By Mike Murray CEO, TripCraft Mobile Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel's mobile app. With a few finger taps, she requests an airport transfer and early check-in, receiving a confirmation notification within seconds. Upon entering the hotel, a welcome message pops up, complete with her booking information and room number. Skipping the front desk line, she heads directly to her room, unlocking it with the app's mobile key technology on her smartphone. A push notification offers her a discount on a spa service, and she immediately books a massage before maki...
Hotels – Quit Wasting Your Time on Social Media
Mike Murray | May 18, 2017
By Mike Murray CEO at TripCraft Mobile Most hotels have at least one, sometimes two or more, staff devoted to social media, but ask what the ROI is on the social media effort and, generally, you'll get blank stares. Everyone knows social media generates something, but rarely do they know exactly what. In a 2016 report on this topic, when asked whether or not they measure the room nights that are directly attributable to social media activities, 68 percent of hotel responses were "no." Making the time and money you spend on social media mean something—making it valuable—is all about making it actionable and measurable. Sendin...
TripCraft Delivers Innovative Private-Label Mobile Bookings for Hotels
TripCraft | June 10, 2015
Branded mobile apps and websites that provide last-minute reservations at lowest possible rates, while capturing potentially lost revenues. [WALTHAM, MASS.- JUNE 10, 2015] - Enabling hotels to have the same last-minute deals and near-term booking capabilities as well known mobile apps like HotelTonight and Booking.com, TripCraft levels the playing field with a private-label mobile solution that assists hotels in offering last-minute accommodations to fill unsold rooms. "Near Term Availability with a Discounted Rate" provides travelers with the best deals on rooms booked at the spur of the moment. Originally built for The Standard Hotel...
