tru
McNeill Hotel Company Celebrates Groundbreaking of Tru by Hilton Rockwall, TX
McNeill Hotel Company | February 5, 2020
The four-story, 98-room select-service TRU by Hilton Rockwall is expected to open in Fall 2020 Germantown, Tenn. – February 5, 2020 – The TRU by Hilton in Rockwall, TX celebrated its official groundbreaking today. The hotel is situated on a bluff with views of Lake Hubbard, and offers convenient access to the Harbor District of shops, restaurants and a movie theatre. Co-owner Bill Margaritis and Mark Ricketts, President and COO of McNeill Hotel Company, made the announcement. Tru by Hilton is a game-changing new brand from Hilton (NYSE:HLT), grounded in value for both business and leisure travelers. Tru by Hilton offers smart and ...
Do You Really Need a Separate Brand for Millennials?
Vikram Singh | March 1, 2016
By Vikram Singh Almost every other week, there is an article about how hotels are trying to "embrace" the Millennial traveler. Basically, anyone born from the 1980s to the early 2000s is in this group. It's everyone's new favorite generation to talk about in the hospitality and travel marketing realm. But are they really that different from the rest of us? Do they "Tru-ly" need their own brands? The Brand Approach All the big brands seem to be in a rush to get the Millennials' dollars and build loyalty with them. Their solution so far has been large-scale branding. For a large hotel company, the biggest reason to launch a new brand is t...
