How Hotels Can Stay Competitive With Google’s New Algorithm

TrustYou | June 3, 2015

As Google continues to toy with algorithms, there's much speculation about how the mighty search engine values a website. Google generally stays pretty mum about the changes but has confirmed it made an update at the end of April, dubbed Google Phantom 2 by many bloggers. A few tech-savvy souls have taken to the dashboards and produced their estimations of exactly what algorithm changes have occurred, and it's relatively easy to sum up: Google is getting smarter about how it assesses and ranks content quality. This means that websites must strive to provide the very best user experience on both technical and content levels. So what can ...