National Diagnostic Survey Reveals How Well Six Hotel Brands Connect With Their Customer Base

The Values Institute | September 6, 2018

SANTA ANA, Calif. (Sept. 6, 2018) — Holiday Inn, an Atlanta, Ga. company, finished at the top of the hotel category in a national survey measuring the trustworthiness of the nation's largest brands in eight key industries. Hilton landed in second place, followed by Hyatt, Sheraton, Marriott, and Best Western. The survey, which measured how well 43 of the largest U.S. brands connect with customers, found that hotels and appliances are the country's most trusted brand categories while cell service providers and rideshare services rank lowest on the public trust spectrum. The Values Institute (TVI), a leading social science research ...