Tucson’s Hotel Industry: Recovered and Evolving

Zabada N. Abouelhana | August 14, 2023

By Zabada N. Abouelhana Current State of the Pima County Hospitality Industry Factors contributing to Tucson’s strong and consistent demand levels during the majority of the last decade have included increased business activity, growth in the healthcare and education sectors, increased airlift to Tucson International Airport, and the continued popularity of the region as a tourist destination. Following the COVID-19 pandemic and the significant decline in market performance, Pima County’s hotel demand levels fully recovered in 2022 and the year-to-date 2023 period. The local inventory of older, economy-oriented properties has been redu...