Warm U.S. Beach Markets Shine Early in 2023, Inflation Cuts Into ADR Gains

STR | February 23, 2023

The top hotel markets in this edition of STR’s U.S. “bubble” chart update show the persistent staying power of warm, outdoor-oriented markets as well as expected seasonal shifts for the opening months of the year. Additionally, for the four weeks ending 11 February, the greatest driver of gains in revenue per available room (RevPAR) continued to be average daily rate (ADR), while occupancy remained below 2019 benchmarks for more than half of markets. A handful of Top 25 Markets continued to outpace their key historical metrics, but various large markets remain persistently slow in closing the gap on their pre-COVID indicators. ...