Declining Number of U.S. Leisure Travelers Choose Destination Based on Prior Experience

Phocuswright Inc. | July 15, 2016

NEW YORK, July 15, 2016 – In 2015, only 26% of U.S. leisure travelers chose their destination based on a prior experience, down five points from 2014, according to U.S. Consumer Travel Report Eighth Edition, a new report from travel industry research authority, Phocuswright. This dip means travelers are looking for new places to visit and unique experiences to check off the bucket list. This shift can be attributed to several factors, like bigger budgets, traveler age, and the impact of social media on trip motivation. "Leisure travelers have many reasons for packing their bags and heading off to destinations away from home,&...