u.s. hospitality markets
Exploring Niche Markets in Hospitality: Seizing Untapped Opportunities
Dr. Meng-Mei Maggie Chen | May 1, 2018
By Dr. Meng-Mei Maggie Chen Distribution challenges for the hotel industry include the rising cost of customer acquisition, the ownership of customer data, the lack of loyalty from customers, and the growing popularity of Airbnb. The hotel industry is already struggling to attract, convert, and retain customers. Without major investment in marketing, convincing customers to switch from paid channels to the hotels' own channels is simply a mission impossible. Yet, some interesting players have taken a different approach by going after niche markets. For example, nhow Hotels (part of the NH Hotel Group) offer state-of-the-art music studio...
Hotel Capital Stack in 2018: Laying Out Your Plan
Robert A. Rauch | April 3, 2018
By Robert A. Rauch, CHA U.S. hospitality markets are now in a period of strong recovery that goes back 96 straight months, according to STR. Banks will loan money because the economy is on solid footing, with low unemployment and strong consumer confidence. The toughest element of the low unemployment is the likelihood of continued wage increases and the impact that could have on net profits. Coupled with the customer acquisition cost increases identified by Kalibri Labs and the competition from non-traditional lodging accommodations, it is remarkable how resilient our industry has become. Today, hoteliers might have the option of looki...
