Travel Industry Apps and Websites Continue to Play Catch-Up With Digital Leaders in Other Industries

J.D. Power | November 20, 2019

COSTA MESA, Calif.--November 20, 2019--When it comes to customer satisfaction, many of the travel apps and websites created by legacy hotel, airline and rental car brands are lagging those of digital native online travel agencies (OTAs) and travel industry disruptors, such as Uber, Lyft and Airbnb. But that’s not all. According to the J.D. Power 2019 U.S. Travel App Satisfaction StudySM and the J.D. Power 2019 U.S. Travel Website Satisfaction StudySM, both released today, all travel industry websites—even those operated by digital natives—score substantially lower in customer satisfaction than do high-scoring websites in other industrie...