How the UEFA Champions League Final Impacted Madrid Hotel Profits

David Eisen | July 8, 2019

By David Eisen Hosting a premier sporting event isn’t just a mark of stature—it can be a boon for the city’s hotel industry. From the Super Bowl and the World Series in the U.S., to the World Rugby Sevens Series held in a variety of locations, from the UAE and South Africa, to New Zealand and Hong Kong, sporting events are a facilitator of traveler demand. In Europe, where football is king, playing host to a UEFA Champions League Final (a competition that decides the best football club in Europe) can rake in hotel profits that would have otherwise been absent. That was the case for this year’s host city, Madrid, where the 201...