ugc
The Hotel Guest Experience Starts With Customer Reviews and UGC
Lodging Interactive | June 15, 2023
Some may say the headline has it backward, but today's modern travelers would agree, and in fact, they go out of their way to research the hotel guest experience before they even begin their travels. Recent trends support the idea that today's travelers rely on user-generated content and guest reviews to research their hotel stays before they book. Consider these trends: • Social media: Social media platforms like Facebook and Instagram have made it easier than ever for travelers to share their experiences with others. This has led to a growing reliance on user-generated content (UGC) as a source of information about hotels and other ...
Why User Generated Content Can Benefit the Hospitality Industry This Summer
Adam Dornbusch | June 16, 2022
By Adam Dornbusch From weekend getaways to tropical escapes, hotels and resorts across the globe will see an influx in guests staying at their locations this summer. In fact, Expedia Travel Group predicts this summer will be the busiest travel season yet as consumers continue booking flights both domestically and internationally. Fortunately, this increase in the number of travelers also brings an increase in the amount of potential marketing content hotels and destinations can gather. As guests visit new locations, they’ll also be snapping photos and videos to remember their trip in key spots such as pools, spas, dining spots, rooms, an...
