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UH Study Identifies Most Important Factors in Hotel Guests’ Acceptance of AI Technology
The University of Houston | June 21, 2023
HOUSTON – Over the past couple of years, Artificial intelligence (AI) has greatly improved hotel operations and efficiency by automating processes such as booking and contactless check-in, allowing staff to focus on providing premium, personalized experiences to guests faster and at reasonable prices. So, it is no surprise that AI has emerged as a transformative force in the hospitality industry. But the question of how hotel guests feel about AI has never been clearly answered, until now. In a groundbreaking new study from the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, Professor Cristian Morosa...
University of Houston Hilton College of Global Hospitality Leadership Unveils Long-Awaited Expansion & Renovation
The University of Houston | March 7, 2023
HOUSTON, March 7, 2023 – As dean of the University of Houston Hilton College of Global Hospitality Leadership, Dennis Reynolds has no time for complacency. Whether it is implementing the latest technology or green-lighting industry-leading research, Reynolds is always trying push his program, which ranks among the top hospitality programs anywhere in the world, to even greater heights. And what better way for Reynolds, and Hilton College, to reach those greater heights and show that the sky really is the limit, than with a new, glistening eight-story tower at the Hilton University of Houston hotel. “We are truly ushering in a new ...