Bold Brits Seek Out a Life Less Ordinary

Hilton Hotels & Resorts | June 6, 2016

LONDON--June 6, 2016--Brits will forgo almost everything to enjoy a new travel experience, according to new research revealed by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide (NYSE: HLT). Nearly eight out of 10 (79 percent) of these so-called Experience Hunters said they are prepared to sacrifice material goods in order to experience the new and unique. Over half (56 percent) said they would give up designer clothes, phone upgrades (46 percent) and streaming services (44 percent), while more than a third (36 percent) said takeaways. The study highlights how Experience Hunters are driven to see as much of the world ...