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Statistics, Sustainability and Governance: UN Tourism Hosts Week of Meetings to Celebrate Milestones and Strategize on Way Forward

UN Tourism | October 9, 2024

With the global tourism sector shifting towards greater sustainability, the meetings at the Organization’s Madrid headquarters advanced work around effective governance and harmonized measurement and monitoring. Statistics for Sustainability The Expert Group on Measuring the Sustainability of Tourism (MST) met for the fifth time, moving on from the technical development of the landmark UN-endorsed Statistical Framework to its global implementation. Endorsed by the 55th session of the UN Statistical Commission, this framework is the first sectoral example of statistics going beyond GDP, demonstrating the integration of data across eco...

International Tourist Arrivals Hit 96% of Pre-Pandemic Levels Through July 2024

World Tourism Organization (UN Tourism) | September 20, 2024

International tourism bounced back to 96% of pre-pandemic levels in the seven months through July 2024, driven by strong demand in Europe and the re-opening of markets in Asia and the Pacific. According to the latest World Tourism Barometer by UN Tourism, around 790 million tourists travelled internationally in the first seven months of 2024, about 11% more than in 2023 and only 4% less than in 2019. Data show a strong start to the year, followed by a more modest second quarter. Results are in line with UN Tourism’s projection of a full recovery in international arrivals in 2024 despite ongoing economic and geopolitical risks. UN Touri...

International Tourism Reached 97% of Pre-Pandemic Levels in the First Quarter of 2024

UN Tourism | May 21, 2024

International tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. According to UN Tourism, more than 285 million tourists traveled internationally in January-March, about 20% more than the first quarter of 2023, underscoring the sector’s near-complete recovery from the impacts of the pandemic. In 2023 international tourist arrivals recovered 89% of 2019 levels and export revenues from tourism 96%, while direct tourism GDP reached the same levels as in 2019. UN Tourism’s projection for 2024 points to a full recovery of international tourism with arrivals growing 2% above 2019 levels. In line with this, the...

UN Tourism Launches Second Edition of Women in Tech Startup Competition: Middle East

UN Tourism | May 9, 2024

UN Tourism has launched the second edition of its Women in Tech Startup Competition: Middle East. The initiative aims to highlight and support women entrepreneurs who are shaping the future of sustainable tourism and technology across the region. Applications now Open The competition targets startups that are led by women and based in the Middle East. Enterprises must be operating within the tourism sector and related industries, and offer sustainable solutions for people, the planet, and prosperity. They must also be an entrepreneurial project at an early stage, idea stage, or Series A stage of their journey. Applications are open for th...

UN Adopts a New Global Standard to Measure the Sustainability of Tourism

UN Tourism | March 6, 2024

A groundbreaking statistical framework, developed under the leadership of UN Tourism, has been adopted by all 193 UN member states. The Statistical Framework for Measuring the Sustainability of Tourism (MST) thus becomes the internationally agreed reference framework for measuring the economic, social and environmental aspects of tourism. The adoption by the UN Statistical Commission at its 55th session (27 February – 1 March 2024) marks a historical milestone towards harnessing the full potential of the sector, providing a solution to the pressing need for a harmonized methodology to effectively assess the sustainability of tourism...

UNWTO Becomes “UN Tourism” to Mark A New Era for Global Sector

January 25, 2024

The World Tourism Organization (UNWTO) enters a new era today with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage. To achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative. This involved renaming the Organization, trans...

Amadeus Report in Collaboration With UN Tourism Shows Confident Start to 2024 for Travel in the Americas

Amadeus | January 24, 2024

Air capacity is well over 100% of 2023 volumes across all regions, demonstrating increased opportunities for travel January 24, 2024 - A new report released today by Amadeus in collaboration with UN Tourism shows a positive trend for air travel and hospitality in the Americas at the start of 2024. Air capacity has increased significantly for January to April 2024 The report - Travel Insights 2024: Focus on the Americas - finds the industry is prepared for a strong start to the year, with air capacity in the region up by 20% over the first four months of the year when compared to the same period of 2023. Released today, the report d...

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