Marriott International Purchases W New York – Union Square to Create W Brand’s Next-Generation Flagship in North America

Marriott International, Inc. | October 17, 2019

Purchase Marks New Chapter in Transformation Plan for Company’s Iconic Luxury Lifestyle Brand BETHESDA, M.D., OCT. 17, 2019 — Marriott International, Inc. today announced that it has purchased the 270-room W New York – Union Square in the heart of Manhattan’s dynamic Union Square neighborhood. The company paid $206 million for W New York – Union Square, with plans for a significant renovation. Marriott International will transform the existing hotel into a cutting-edge W Hotels showcase, advancing the company’s strategy to redefine and reinvigorate the brand in North America. “There’s no better place than New York City to re...