university of houston
UH Study Identifies Most Important Factors in Hotel Guests’ Acceptance of AI Technology
The University of Houston | June 21, 2023
HOUSTON – Over the past couple of years, Artificial intelligence (AI) has greatly improved hotel operations and efficiency by automating processes such as booking and contactless check-in, allowing staff to focus on providing premium, personalized experiences to guests faster and at reasonable prices. So, it is no surprise that AI has emerged as a transformative force in the hospitality industry. But the question of how hotel guests feel about AI has never been clearly answered, until now. In a groundbreaking new study from the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, Professor Cristian Morosa...
UH Study Finds Luxury Shoppers Opting for High-End Experiences Over Goods
The University of Houston | May 5, 2023
HOUSTON, May 5, 2023 – In an ever-evolving, post-pandemic world, more and more consumers of luxury goods are opting for unplanned, high-end experiences instead, according to researchers at the University of Houston Conrad N. Hilton College of Global Hospitality Leadership. In a new study published in the Journal of Hospitality and Tourism Research, Minjing Shin, an assistant professor at Hilton College, and her colleagues at Hong Kong Polytechnic University, suggest unplanned purchases of luxury experiences increase positive emotions and a sense of escapism. Hospitality experts define escapism as an intense experience that allows indivi...
Anger Over COVID-19 Layoffs Keeping Hospitality Workers From Returning to Jobs
The University of Houston | January 3, 2023
HOUSTON, Jan. 3, 2023– Researchers at the University of Houston Conrad N. Hilton College of Global Hospitality Leadership say many skilled hospitality workers who were furloughed or laid off during the COVID-19 pandemic are angry and unlikely to return to the industry. During the first few months of the pandemic in 2020, travel and dining out declined rapidly putting severe financial strain on hospitality organizations, especially those in the lodging and food and beverage sectors. According to the U.S. Bureau of Labor Statistics, the hospitality industry lost nearly 8 million hospitality jobs were lost, making it the hardest-hit industr...
A ‘Global Hospitality’ Evolution: UH Hilton College Changes Name
the University of Houston | February 28, 2022
HOUSTON, TX – February 28, 2022 – The University of Houston Conrad N. Hilton College of Hotel and Restaurant Management has changed its name to the Conrad N. Hilton College of Global Hospitality Leadership. Since hotel industry icon Conrad Hilton gifted $1.5 million to build the first hospitality school in Texas more than 50 years ago, the hospitality industry has grown exponentially. To keep pace, programs and courses offered at Hilton College also evolved into more than a hotel and restaurant management program. “The new name not only reflects the role of Hilton College as a global leader in hospitality education, bu...
Hilton College Initiates First-Ever Hospitality Hackathon (HC3), Sponsored by HFTP; Challenges Students From Hospitality Programs Across the Globe
Hilton College | June 1, 2020
The University of Houston Conrad N. Hilton College of Hotel and Restaurant Management, in partnership with Hospitality Financial and Technology Professionals (HFTP®), are addressing the immediate need for creative and thoughtful solutions that will assist hospitality companies to put their businesses back on track. To begin this critical dialogue, they are challenging students in hospitality programs across the globe with the first-time Hilton College Hospitality Hackathon. The competition, running the course of the summer (June 1-August 8), asks participants to tackle COVID-19 head-on and address the challenges it has posed to all sectors o...
Your Hotels Location, Location – and Uber Availability?
Tucker Johnson | March 13, 2017
By Tucker Johnson, Instructional Assistant Professor at University of Houston It's long been said that the three most important things in real estate are location, location, location. I have agreed with this assessment having worked at properties in prime locations and less than desirable locations. Last week, however, I began to question this age-old adage. I live in Texas but am attending a wedding in Chicago this summer and was looking at making hotel reservations. I wanted to be close to the wedding location, but all of the hotels nearby were in the $300-$400 per night price range. This wedding happens to occur on Father's D...
Founders of La Quinta, Lettuce Entertain You Enterprises to Enter Hospitality Hall of Honor
Conrad N. Hilton College of Hotel and Restaurant Management | September 5, 2013
HOUSTON—Pioneering hotelier Sam Barshop and successful restaurateur Richard Melman will be inducted into the Hospitality Industry Hall of Honor this year at the University of Houston's Conrad N. Hilton College of Hotel and Restaurant Management. The Hall of Honor, which is housed at Hilton College, was created in 1995 to recognize industry leaders who have made extraordinary contributions to American and international business and society. Barshop, founder of La Quinta Inns & Suites and creator of the limited-service hotel concept, is a Texas native whose lodging career began in San Antonio in 1963. In 1968, he opened the first tw...
