University of Houston Conrad N. Hilton College of Global Hospitality Leadership
UH Study Identifies Most Important Factors in Hotel Guests’ Acceptance of AI Technology
The University of Houston | June 21, 2023
HOUSTON – Over the past couple of years, Artificial intelligence (AI) has greatly improved hotel operations and efficiency by automating processes such as booking and contactless check-in, allowing staff to focus on providing premium, personalized experiences to guests faster and at reasonable prices. So, it is no surprise that AI has emerged as a transformative force in the hospitality industry. But the question of how hotel guests feel about AI has never been clearly answered, until now. In a groundbreaking new study from the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, Professor Cristian Morosa...
UH Study Finds Luxury Shoppers Opting for High-End Experiences Over Goods
The University of Houston | May 5, 2023
HOUSTON, May 5, 2023 – In an ever-evolving, post-pandemic world, more and more consumers of luxury goods are opting for unplanned, high-end experiences instead, according to researchers at the University of Houston Conrad N. Hilton College of Global Hospitality Leadership. In a new study published in the Journal of Hospitality and Tourism Research, Minjing Shin, an assistant professor at Hilton College, and her colleagues at Hong Kong Polytechnic University, suggest unplanned purchases of luxury experiences increase positive emotions and a sense of escapism. Hospitality experts define escapism as an intense experience that allows indivi...
