US Online Hotel Room Rates Edge up 1.5% from a Year Ago this May

e-forecasting.com | June 15, 2016

Durham, New Hampshire USA - Hotel room rates in the top-25 most popular U.S. destinations are averaging $216.25 this May, up from $213.85 in April, according to trivago hotel price indices¹ (tHPI) released today. The U.S. online average daily rate (oADR), the industry's best analytic for competitive pricing, currently ranges among the top-25 destinations from a high of $380 to a low of $123 this May. Based on industry surveys, e−forecasting.com estimates that in 2016 about 65% of all reservations are made online via brand websites and travel agent merchant websites, compared with only one-fourth eight years ago. On year-over-...