Mixed Travel Signals Ahead for Summer,& But Hotel Revenue Is There if You Want It

May 14, 2019

There is no shortage of mixed opinions on this summer's travel outlook. While some outlets project increases in rate and demand, we suggest you'd better make up your own mind. That's because rising averages don't always reflect independent owner operators, who are often left behind in the massive changes we are facing together as an industry. We were speaking to a good friend from China recently, and his outlook was that unless companies and hoteliers team-up together, new and existing threats to the industry will put the midscale & economy market at a significant disadvantage within 5 years. Just a few of the Key Irreversible Tr...