user experience
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Lodging Interactive | May 16, 2024
For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties. Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests strai...
Unlocking Success: Why Your Hotel Needs a Lightning-Fast Website
Cendyn | May 13, 2024
In the digital era where speed is the norm, it’s critical to the success of your establishment to provide users with a fast-loading website. In a connected world and thanks to globalization, travelers from all over the world are likely to visit your website to learn more about your hotel and make a direct booking. That’s why it’s important to have a fast-loading website, across all media (mobile and desktop) and around the world. According to a Google study, 75% of users consider that the most important element of a website is its speed. More surprisingly, it is considered much more important than the attractiveness of the website. M...
Easy Is in the Eye of the User
Shep Hyken | November 30, 2023
By Shep Hyken I recently bought a software solution. The advertising said, “Easy to install and easy to use.” It was half right. I had no problem installing the software. However, using it was a different story. The good news is that when I reached out to technical support, I had a response within minutes. Despite the quick service, after I followed the instructions, the software still wasn’t working, and the entire process was confusing. I emailed the support rep to tell him it wasn’t as easy as he thought it would be, and he responded by saying, “It should be easy.” There was a difference between him and me. This ...
Despite Ubiquity, Travel Apps and Websites Deliver Substandard User Experience, J.D. Power Finds
J.D. Power | October 17, 2023
TROY, Mich.: 17 Oct. 2023 — Travel apps and websites are heavily relied-upon digital tools used by travelers, containing everything from the QR codes used to board the plane to rental car location and digital hotel keys. Despite this critical role, according to the J.D. Power 2023 U.S. Travel App Satisfaction StudySM and the J.D. Power 2023 U.S. Travel Website Satisfaction Study,SM released today, travel industry apps and websites lag behind their counterparts in other industries1 where J.D. Power measures the digital user experience. The studies, which have been redesigned since J.D. Power’s last evaluation of travel industry apps...
We All Know What CX Means, But What about EX, WX, DX, UX and More?
Shep Hyken | August 10, 2023
By Shep Hyken CX is the abbreviation for customer experience. Somehow, someone decided X is a better abbreviation for experience than E is. Regardless, I’ve started seeing the X being used in other ways. For example, there is UX, or user experience, which is the experience the customer has with your products and services. Here are some others that you may have heard of: • EX is to employees as CX is to customers. The employee experience is an important experience to manage. What’s happening on the inside is felt by customers on the outside. • WX stands for web experience. What experience do your customers have wit...
