Research Shows That You Should Let Consumers’ Photos Speak For Your Business

Linchi Kwok | June 16, 2021

By Linchi Kwok The advance of technology and the widespread adoption of smartphones and handheld devices in recent years have enabled us to publish our experience about a product or service through online photo or video sharing and provide a review. Online review websites have also updated their features, making it easier for consumers to attach pictures or videos to their reviews. As both consumers and businesses adapt to the new photo-sharing trend, it becomes crucial to expand our knowledge regarding user-generated photos’ (UGPs’) effect on online reviews.   An empirical study about user-generated photos I work...