user reviews
Study Reveals 77% of Travelers More Likely to Book When Business Owners Respond to Reviews
TripAdvisor | December 13, 2019
Ipsos MORI Survey Shows 79% travelers said Personalized Responses from Owners Make Reviews More Useful, Highlighting the Importance of Management Responses 89% of Travelers Said a Thoughtful Response to a Negative Review Improved Their Impression of a Business, Showing the Effectiveness of Owners Responding to All Types of Reviews 84% of Travellers Said Polite and Respectful Response from Business Owners is Important to Them When Reading Reviews, and as a Result, They Plan a Better Trip NEEDHAM, Mass., Dec. 13, 2019 -- New research released today from Ipsos MORI in partnership with TripAdvisor has revealed that customers are mo...
Organizational Resilience Eases Hospitality Reputation Management, Supports Global Economy
Tim Wren | August 21, 2019
By Tim Wren So many amazing places to visit, so little time. The travel and tourism industry are keenly aware that there are many enticing and fascinating destinations vying for your attention, and that reputation means everything when hotels and attractions strive to lure visitors — and welcome them back again. In some vacation spots, the local economy also depends heavily on the arrival of tourists who enjoy their stay, choose to return, and share with their friends on social media about a winning experience. The travel and tourism industry is a competitive and loyalty-driven business, tailor-made to benefit from international standard...
