Sustainability in the Hospitality Industry: Going the Extra Mile

EHL | October 15, 2024

What’s holding hotels back from doing more than basic eco-friendly gestures, like reusing towels or reducing plastic, and embracing sustainable hospitality by adopting a green culture into their business? This article takes inspiration from a recent publication by Dr. Laura Zizka et al. that delves into current hotel green challenges. Addressing the difficult issues of ‘guest guilt’ and greenwashing, her work points an encouraging finger at the role of employee engagement, emphasizing the importance of hoteliers stepping up the pro-environmental communication - directing it not just at the guests but, more importantly, at their emplo...