Why Attracting Millennials and Generation C Will Mean Big Business for Vacation Rental Industry

Julian Castelli | April 30, 2015

By Julian Castelli Salt Lake City, UT, April 30, 2015 - Millennials are a powerful segment of today's travelers, and their preferences and habits will help shape the future of travel preferences going forward. They are proving to be always connected, cost-conscious travelers that expect better access to online content, pricing information, along with quick response times to booking requests. In 2014 mobile and tablet devices generated nearly 40 percent of page views, and approximately 20 percent of bookings and room nights. This means vacation rental and resort property managers are faced with the new challenge of integrating a brand st...