vacation trends
Hilton Annual Trends Report Predicts 2025 to Be the ‘Year of the Travel Maximizer’
Hilton | September 30, 2024
MCLEAN, Va. – 2024 was the Year of the Great Recharge, where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guest rooms took off. Today, as the post-pandemic leisure travel boom normalizes, travelers surveyed in Hilton’s annual Trends Report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment. “Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their o...
Out of Office: Understanding American Vacation Trends
Expedia Group Media Solutions | September 3, 2024
Americans are notorious for leaving vacation days on the table. Despite the numerous benefits of taking time off from work, over half (53%) of Americans don’t plan to use all their paid time off this year. It’s a troubling vacation travel trend, especially compared to other countries where taking extended breaks is more the norm. According to Expedia’s annual Vacation Deprivation Report, on average Americans receive only 12 days off annually, the fewest of any country surveyed, and the top reason for not using all their time off is because “life is too busy to plan or go on vacation.” That’s a lot of missed opportunities for m...
Americans Committed to Travel Are Embarking on “Justi-Vacations” Despite Budget Constraints
Allianz Partners | July 30, 2024
Allianz Partners USA's 16th Annual Vacation Confidence Index Reveals Confidence in Taking a Vacation in 2024 Reaches All Time High RICHMOND, Va., July 30, 2024 -- Confidence in taking an annual vacation has never been higher as new consumer data illustrates Americans' desperation to find ways to travel, as revealed by Allianz Partners USA's 16th Annual Vacation Confidence Index*. The travel insurance and assistance company's latest survey found that 68% of Americans are confident in taking a vacation sometime in 2024, marking the highest point since research began in 2009. When it comes to commitment to getting away, younger tr...
21% of Gen Z Are Planning a Trip to “Soul-Search” This Summer, While 1 in 5 Americans Say They Can’t Afford to Vacation at All
Empower | June 8, 2023
Americans are reimagining summer through road trips, staycations as inflation impacts the majority of travel plans GREENWOOD VILLAGE, Colo., June 8, 2023 /PRNewswire/ -- Gen Zers may have more fun than everyone else this summer, with 1 in 5 saying they plan to find themselves by splurging on a "soul-searching" trip (21%), traveling abroad (20%), or packing their bags for a romantic getaway (24%), according to new research from Empower, a leader in financial planning, investing and advice. Not so fast, according to 41% of Americans who won't travel this summer, with 20% saying they can't afford to go on vacation (women 24%, men 15%)....
Study: A Record 768 Million U.S. Vacation Days Went Unused in ’18, Opportunity Cost in the Billions
U.S. Travel Association | August 19, 2019
WASHINGTON American workers left a record number of vacation days on the table last year—768 million days, up 9% from 2017—according to new research from the U.S. Travel Association, Oxford Economics and Ipsos. Of the unused days, 236 million were forfeited completely, equating to $65.5 billion in lost benefits. More than half (55%) of workers reported they did not use all their allotted time off. While American workers are leaving more unused days on the table, they are also taking more days of paid time off; American workers took off an average of 17.2 days in 2017 and 17.4 days in 2018. Employment in the U.S. is st...
