vanity websites
New Industry White Paper – “The Business Case for Vanity Websites”
December 5, 2017
JACKSONVILLE, FL – Vizergy®, the industry's leading digital marketing company with Mark Glickman, author of Marketing Paradise, have co-written a new hospitality-focused white paper - The Business Case for Vanity Websites This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information. "The data (collected over the past 14 years) supports the case suggesting that vanity sites drive more revenue for branded hotels." Download the Free White Paper Now! "If you had a cost-effective...
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
the Authors and HeBS Digital | March 11, 2015
By Sara O'Brien & Ryan DeJong Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is far out of the reach of any independent hotel. The investment in a brand affiliation provides the competitive benefit of attracting national and global travelers, brand-loyal guests, and Fortune 500 business travelers. Yet with all the good intentions of the brand, tremendous revenue opportunities still exist for any branded property above and beyond the core focus of the major brand. The branded hotel faces fierce competitio...
