Red Lion Hotels Unveils New Brand Alignment Following Acquisition of Vantage Hospitality

RLHC | May 8, 2017

SPOKANE, Wash., (May 8, 2017) — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) announced today the evolution of its brand portfolio following the acquisition of Vantage Hospitality's hotel franchising business on September 30, 2016. "Our company has undergone a significant transformation over the last six months," said RLHC President & CEO Greg Mount. "Through our brand realignment, we have ensured that each brand has a unique position in the market, while providing owners with the freedom to move between brands as their business needs and/or market change. We want to make franchising easy." RLHC has completed the evaluation of...