How Has Technology Changed the Face of Marketing in Hospitality Amid Covid-19?

Varun Khanna | May 18, 2021

By Varun Khanna, research scholar Over the past year and a half, hospitality marketing and management has witnessed tremendous growth in terms of research and development (Byrd, et.al, 2021). The Covid-19 pandemic has brought about much of this change, as it has warped our concept of time. The early part of 2020 until now feels like a decade ago, not only because of our perception, but also because the world, and specifically the hospitality industry, underwent a lot of changes in a short period of time that normally would take years to materialize. In this article, we will discuss how Covid-19 has changed the face of marketing in the hos...