Taylor Swift Impact Grows to $208M in U.S. Hotel Room Revenue

STR | August 31, 2023

Analysis by M. Brian Riley There’s no shortage of debate when discussing U.S. hotel performance or the country’s economic prospects headed into the final months of 2023. One portion of those discussions not requiring debate, however, is the massive lift provided by Taylor Swift’s The Eras Tour. Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue. Methodology The starting leg of Swift’s U.S. tour, analyzed here, began in mid-March with a total of 28 shows i...