venue revenue
Are You Leaving Money on the Table? Turning Casino Resorts Into Go-To Venues for Profitable Groups and Events
Mike Pavicich | March 28, 2024
By Mike Pavicich Technology becomes the key to maximizing your venue’s revenue potential by getting more out of every square foot of floor space Historically, Las Vegas was a gaming-centric market, with 61% of revenues coming from the casino category in 1990. Although gaming continues to serve as an economic engine in Las Vegas, according to CDC Gaming, food, beverage, and other departments accounted for a record 73.4% of total revenue, up from a combined 69.6% year over year. This trend is not limited to Las Vegas; it is being observed in casino markets worldwide. A shift in consumer preferences drives this trend, with guests look...