Crafting a Unique Employer Brand for Today’s Talent Market

Veronika Mercier | August 14, 2024

By Veronika Mercier In today’s competitive job market, employer branding has become an essential strategy for attracting and retaining top talent. However, many managers still don’t know what exactly constitutes a strong employer brand. Is it down to company culture, work-life balance, benefits and compensation, or is there some other secret sauce that makes an employer desirable? To find out what makes an employer brand truly effective, we consulted with industry experts and entrepreneurs who have devised proven strategies for creating a unique and strong employer brand. From their experience and diverse roles in renowned companies...