vertical booking usa
MythBusters: Delta Edition
MARK LEWIS-BROWN | September 2, 2021
By Mark Lewis-Brown As I mentioned in Part One and Part Two of this article, there are many mixed messages floating around in the hospitality industry about how/what hoteliers need to do to become profitable in the “new normal” that we’re all facing. Unfortunately, things just got EVEN more confusing… With the wide spread of the Delta Variant, around most US states – and most of the world – the recovery phase of the COVID-19 pandemic is again changing, and hotels must update their operational strategies accordingly, to ensure their guests remain as safe as possible. But to make sure that you’re taking the best, ...
Mythbusters: Recovery Edition – Part Two
Vertical Booking USA | July 14, 2021
By Mark Lewis-Brown As I mentioned in Part One of this article, there are many mixed messages floating around in the hospitality industry today about how/what hoteliers need to do/buy in order to be profitable in the “new normal” that we’re all facing. (If you missed Part One, stop reading immediately – no, seriously… immediately! – and read it first.) Lucky for you, I’m here to help bust three more common myths that hoteliers are being told/believing about the industry, as we move into the recovery phase of the pandemic: Myth #1 - Guests do still want their rooms cleaned, maybe even more so than normal. Given how ...
When Does the Guest Experience Start?
Vertical Booking | January 23, 2019
By Mark Lewis-Brown, President & CEO of Vertical Booking USA Think back to your last trip and the happiness, excitement and anticipation that you felt about it… Now think about when those happy feelings started. Was it as you sat at the airport, waiting for your flight? Or was it the moment that you landed on the tarmac in your destination? Or was it when you arrived at your hotel, credit card in hand, ready to check-in to your room? Or, maybe, was it the minute that you decided to take a trip… even before you decided where you'd go… or when you'd go on the trip… or what you'd do while you were there? ...
Vertical Booking USA Continues to Increase Its Client List in North America
Zucchetti | September 19, 2018
Portland, Ore – September 19, 2018 – Vertical Booking USA, part of the Zucchetti Group, is proud to announce their selection as the primary provider of reservations technology for many prestigious, award-winning hotel chains, with new deals closed in the third quarter of 2018. "It has been a very exciting year for Vertical Booking USA, as we've experienced tremendous growth in the highly competitive North American market," said Mark Lewis-Brown, CEO and President of Vertical Booking USA. "We have added new team members in every department, including technical support, programming, sales, marketing and client services, to ens...
Discounting is for Dummies – Part Three
Vertical Booking | July 3, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA One of the best – and worst – things about the hospitality industry is how much most hotels have in common: they're offering relatively similar products and have a great deal of competition within their immediate marketplace - other hotels, alternative accommodations and the OTAs - which, in most cases, leaves hoteliers waging an uphill battle to profitability. But instead of thinking outside of the box when it comes to boosting direct bookings, decreasing the cost of acquisition and increasing ove...
Discounting Is for Dummies – Part Two
Vertical Booking | June 8, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA Remember last week when we decided that discounting is for dummies – and made it official by shouting it from our rooftop patios? If not, you've got some catching up to do! Today, I'm going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. So, let's get started. Close your eyes and think back to the last time that you were more than satisfied with a hospitality experience –...
Discounting Is for Dummies – Part One
Vertical Booking | May 29, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business. I know that if I listen...
Cloud5 Adds Vertical Booking USA to Its Growing Roster of Contact Center Clients
Vertical Booking | March 14, 2018
Fast, seamless takeover of voice reservations for select Vertical Booking USA properties ensures guest service, increases revenue Chicago, IL (March 14, 2018) — Cloud5 Communications Contact Center, the leading provider of voice reservations and enhanced agent services exclusively for the hospitality industry, today announced that Vertical Booking USA has implemented Cloud5 Voice Reservation Services across 45 of its properties. The addition of these properties expands Cloud5's established relationship with Vertical Booking USA, making it one of the company's largest distribution and revenue management partners. Cloud5 provides hi...
