Boutique Hotel Brand Vīb Relaunches With New Prototype

Best Western Hotels & Resorts | March 24, 2022

Tempe, Arizona – March 24, 2022 – Best Western® Hotels & Resorts (BWHR) today announces the relaunch of its urban, upscale boutique brand, Vīb, debuting a new prototype with the opening of Vīb Tempe in Tempe, Arizona. The Tempe hotel joins the global Vīb portfolio as a shining example of the newly relaunched brand, serving as a model for future Vīb properties through its thoughtfully designed spaces that invite collaboration and socialization while still offering flexible function with a stylish flair.   “The new Vīb prototype is designed for urban and dense suburban areas, delivering the upscale vibrance and modern...