Viceroy Hotel Group Segments Portfolio Into Three Tiers: The Icon Collection, Lifestyle Series and Urban Retreat Collection

Viceroy Hotel Group | March 27, 2017

LOS ANGELES (March 27, 2017) - Viceroy Hotel Group (VHG) today announced the segmentation of its portfolio into three tiers: The Viceroy Icon Collection, The Viceroy Lifestyle Series and Urban Retreat Collection. This new structure is a natural evolution for the modern luxury hotel brand. As it continues to create unique and diverse experiences, the tier structure will help guests find what they are looking for more easily. "We celebrate the differences in our portfolio and know that our guests love diversity, authenticity and personality," said Kelly Kang, AVP of Brand Management at VHG. "The introduction of our new brand architec...