video email
How Hotel Salespeople at Parks Hospitality Group Use Video Email to Close More Deals and Build Stronger Connections
Doug Kennedy | April 11, 2023
By Doug Kennedy As frequent readers of my monthly training articles know, I have been a huge advocate of using a “tech for touch” approach for many years. In training articles, webcasts, and in my on-site hotel sales training workshops, I have provided suggestions for using video email apps to put the “people parts” back into hotel sales. Whereas most sales conversations these days happen in email and in-app message exchanges, personalized video emails allow salespeople to stand out. Sadly, although everyone gets excited about when I first share this concept, too many fail to incorporate it as a regular sales habit. Fortunately,...
Hotel Salespeople – Use Video Email for Personalized, Narrated, Virtual Hotel Tours
Doug Kennedy | July 8, 2020
By Doug Kennedy As those who read my hotel sales training articles or who attend my workshops know well, I am a huge advocate for using a “tech for touch” approach to stand out from the competition. I have long recommended that hotel group and event salespeople embrace the use of personalized video email in many ways, such as networking, prospecting, responding to inbound inquiries, and following-up with those you have spoken with. While this approach is relevant during all market conditions, it is especially important now during this time when COVID-19 has disrupted the meetings and events business and slowed the flood of inbound l...
Standing Out in This Era of “Silent Selling”: Six Ways Hotel Salespeople Can Use Video Email to Engage Prospects
Doug Kennedy | December 11, 2019
By Doug Kennedy It is eerily silent in most sales offices these days. Whereas in the past the halls echoed with telephone conversations between sales managers and group or function planners, these days the only sounds you’ll hear are the clicking of fingers on a computer keypad. Nowadays, most leads are arriving via various “silent” channels. These include direct website RFP’s, leads forwarded from regional brand offices, app notifications coming in from lead generation platforms such as CVENT, The Knot/Wedding Wire, or digital notifications from the local CVB or DMO. Likewise, most salespeople respond silently by emailing st...
