video marketing
Hotel Salespeople – Use Video Email for Personalized, Narrated, Virtual Hotel Tours
Doug Kennedy | July 8, 2020
By Doug Kennedy As those who read my hotel sales training articles or who attend my workshops know well, I am a huge advocate for using a “tech for touch” approach to stand out from the competition. I have long recommended that hotel group and event salespeople embrace the use of personalized video email in many ways, such as networking, prospecting, responding to inbound inquiries, and following-up with those you have spoken with. While this approach is relevant during all market conditions, it is especially important now during this time when COVID-19 has disrupted the meetings and events business and slowed the flood of inbound l...
How Hotel Marketing Teams Are Winning with Video Content
Jessica Kaiser | October 30, 2019
By Jessica Kaiser If you’re looking at your phone or computer, it’s increasingly likely that you’re watching video. Facebook executives, including Mark Zuckerberg, have repeatedly stated over the last few years that by the end of the decade, video will make up the vast majority of what we see in the News Feed. As large a slice of our time that video takes up today – whether it reaches us through paid spots, email, websites, or social – that number will only tick up, across all demographics. Simply put, hotels that aren’t investing (or considering investing) in video content risk having their messaging slowly drowned out over...
