Hybrid Meetings Impact on Group Business

Craig Jacobs | March 4, 2021

By Craig Jacobs Who could have predicted a year ago that Zoom would be a major disruptive influence in the Meetings Industry? Years of speculation about the threat to hotels from videoconferencing was much ado about nothing until the Pandemic. Now, conventional wisdom suggests that Hybrid Groups, which combine teleconferencing with person-to-person meetings, will be prevalent for the foreseeable future and a permanent part of the new normal. NEW PARADIGM, NEW CHALLENGES The same forces (perceived cost savings, enhanced convenience, health concerns,) that have exalted the benefits of working from home also wreak havoc on in-person eve...