Demand More from Your Hotel Forecast

nSight | June 23, 2016

Today, hotel Revenue Managers are discussing the concept of "Unconstrained Demand" and how it could be the Holy Grail for hotel forecasting. Recent Revenue Management related activity on industry social networks like Twitter reinforce the various ways we discuss demand as an industry. From tweets on how to forecast demand to the latest hashtags — #revenuestrategyfordummies, the common thread of these posts is that Revenue Managers must estimate consumer demand across multiple distribution channels to inform their pricing and yield strategies. More and more the discussion revolves around the concept of "Unconstrained Demand" and ho...