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4 Things That Will NOT Happen This Year
Mike Murray | July 13, 2017
By Mike Murray A great deal of what we read nowadays is predicting how the travel market will change and how hoteliers need to pre-emptively adapt in order to compete. For a change of pace, I've decided to write about four things that will definitely NOT happen this year, so hoteliers can factor this thinking into their online distribution strategies. So, without further ado, here are four things that will NOT happen this year: 1 - The big OTAs will start treating hotels fairly. Unfortunately for hotels, the big OTAs have hotels backed into a corner and won't change their tactics anytime soon. Even though hotel bookings earn the majorit...
The Importance of Selling Experiences, Not Just Beds
Mike Murray | May 30, 2017
By Mike Murray Millennials are one of the fastest growing travel demographics, who are "expected to be taking 320 million international trips each year (by 2020)[1]." Contrary to popular belief, not all Millennials are choosing to stay at Airbnb (or other alternative accommodation properties); in fact, Millennials "make up 70 percent of all hotel guests.[2]" Surprised? If you're like most hoteliers, I'd guess that your answer is yes. If you haven't figured out how to make your property more attractive to Millennials, I'm here to help. The answer is simple: focus less on selling a room and a bed, and more on selling a complete, unique, s...
