The Importance of Selling Experiences, Not Just Beds

Mike Murray | May 30, 2017

By Mike Murray Millennials are one of the fastest growing travel demographics, who are "expected to be taking 320 million international trips each year (by 2020)[1]." Contrary to popular belief, not all Millennials are choosing to stay at Airbnb (or other alternative accommodation properties); in fact, Millennials "make up 70 percent of all hotel guests.[2]" Surprised? If you're like most hoteliers, I'd guess that your answer is yes. If you haven't figured out how to make your property more attractive to Millennials, I'm here to help. The answer is simple: focus less on selling a room and a bed, and more on selling a complete, unique, s...