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Hotel Equities and Virtua Partners Form 33 Degrees™

33 Degrees | February 17, 2021

Alpharetta, Ga — Feb 17, 2021 — Today, Hotel Equities and affiliated global private equity group Virtua Partners officially announced the launch of 33 Degrees, a master brand encompassing a portfolio of companies, including: Hotel Equities - Best-in-class hotel operating and development firm with a portfolio of industry-leading brands, including Marriott, Hilton, IHG, Hard Rock & Hyatt. The portfolio consists of luxury, resort, full service, select service, boutique, independent, and lifestyle hotels. 33 Degrees Financing - Formerly known as Virtua Credit, specializing in capital arrangement for institutional real esta...

Hotel Equities Enter Strategic Alliance With The Witness Group, Assumes Management of 36-Hotel Portfolio

Hotel Equities | September 22, 2020

ATLANTA — (September 22, 2020) — Hotel ownership, management and development firm,  Hotel Equities (“HE”), and its global private equity affiliate, Virtua Partners (“Virtua”), announced they have entered into a strategic alliance with The Witness Group (“TWG”), a premier hospitality development and investment group. Hotel Equities transitioned and assumed operations of The Witness Group’s portfolio of 36 hotels on September 1. Brands represented are Marriott, Hilton, IHG and Hyatt. Discussions on the strategic alliance began in early 2020. After identifying immediate synergy in company culture, values and vision, the con...

Hotel Equities and Virtua Partners Open Courtyard by Marriott in Downtown Winston-Salem

Courtyard by Marriott | June 15, 2020

WINSTON-SALEM, N.C. — June 15, 2020 — Today, Hotel Equities (HE) announced the Courtyard by Marriott Winston-Salem Downtown has officially opened its doors in downtown Winston-Salem, North Carolina. The new custom-designed, 126-room hotel is located at 640 West Fourth Street and features a rooftop bar with a view of the West End and historic Winston-Salem skyline. The hotel is owned by global private equity group Virtua Partners and affiliated hotel operators, Hotel Equities. Hotel Equities also provided Development Services for the hotel. General Manager Arnika Addison leads the day-to-day operations of the hotel, serving alongside Direc...

Virtua Partners Finalizes Purchase of 126-Room Courtyard by Marriott in Winston-Salem, North Carolina

Virtua Partners | August 22, 2019

SCOTTSDALE, AZ and ATLANTA, GA -- August 22, 2019 -- Virtua Partners announced the purchase of a 126-room Courtyard by Marriott under construction in Winston-Salem, North Carolina. Hotel Equities will manage the Marriott hotel in downtown Winston-Salem when it opens in Q1 2020. Hotel Equities and Virtua Partners joined forces last year to expand upon their current hospitality portfolio through new development and acquisition opportunities. Hotel Equities is providing development services for the Courtyard through the construction process and will see it through completion. Located at 640 W. 4th Street in the heart of Winston-Salem, th...

Hotel Equities and Virtua Partners Close on Fairfield Inn & Suites by Marriott in Colorado Springs

Virtua Partners | April 2, 2019

ATLANTA, GA – April 01, 2019 - Hotel Equities (HE), through its affiliate Virtua Partners, has purchased the Fairfield Inn & Suites Colorado Springs North/Air Force Academy. The hotel, located at 15275 Struthers Road in Colorado Springs, is the closest hotel to the U.S. Air Force Academy north entrance. Virtua Credit Corporation arranged the financing for the purchase. Hotel Equities operates the Marriott hotel and will continue to oversee the asset. The hotel owner, operator and development firm currently manages 30+ Fairfield Inn & Suites and over 120 hotels throughout the U.S. and Canada. HE and Virtua Partners joined f...

Hotel Equities Joins Forces With Virtua Partners

Hotel Equities | September 12, 2018

Strategic partnership will fuel growth in acquisitions and investments in various platforms Atlanta, GA – (September 12, 2018) Hotel Equities (HE), the hospitality industry's premier hotel management and development company, announced today that it has created a strategic alliance with private equity firm, Virtua Partners. Virtua Partners is making a series of investments totaling more than $500 million into HE's hospitality platform. The new capital will be utilized to fuel growth through hotel management company acquisitions, organic growth and strategic investments into various hospitality assets. Hotel Equities provides manage...

Virtua Partners and Hotel Equities Break Ground on Fairfield Inn & Suites in Tolleson, Arizona

Virtua Partners | June 13, 2018

PHOENIX, June 13, 2018 -- Virtua Partners and co-developer Hotel Equities celebrated the groundbreaking of a 116 room Fairfield Inn & Suites in Tolleson (West Phoenix), Arizona. The Marriott flagged hotel is scheduled to open late Summer 2019. The hotel is part of a mixed-use site that Virtua is developing at the corner of 91st Avenue and McDowell, fronting the I-10 freeway. Tofel Dent Construction is the general contractor for the project. Virtua Partners Co-Founder Quinn Palomino, and Mayor of Tolleson, Anna Tovar, welcomed distinguished members from the Tolleson City Council, Marriott International, local media, partnering compan...

Hotel Equities Selected by Quyp Hospitality to Operate Two New Marriott Hotels in Phoenix

Hotel Equities | March 27, 2017

Properties include: 130-Room SpringHill Suites Avondale and 120-Room Fairfield Inn & Suites Tolleson Atlanta, GA–March 27, 2017– Atlanta-based Hotel Equities recently announced its selection as the management firm for the 130-room new build SpringHill Suites by Marriott in Avondale and the 120-room Fairfield Inn & Suites in Tolleson, both in metropolitan Phoenix, Arizona. In a vibrant area that also includes high-end residential and upscale retail outlets and dining, the Avondale site enjoys a central location to all the area's desirable amenities. The hotel in Tolleson, located off Interstate 10, will sit in a mixe...

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