Unlocking AI in Hospitality SMEs: Q&A With Ian Millar

Beatrice Venturini | April 11, 2024

By Beatrice Venturini Amidst the current discussions about AI's transformative potential, there's a common industry misconception that it primarily benefits large-scale hotels and enterprises, leaving smaller and medium-sized firms behind in the dark ages. To shed light on the nuanced reality, we sat down with EHL’s Ian Millar, Senior Lecturer in Hospitality Technology, to discuss how AI is not just a tool for hospitality giants but can also be a game-changer for SME hotels and firms with an innovative mindset. How is the hospitality industry gearing up to AI? PwC are describing the advent of AI as the “$15.7 trillion game changerâ...