Virtualization and Diversification: Looking Beyond the Hotel Bed

Kimberly Yoong | January 11, 2022

By Kimberly Yoong   Since the turn of the twenty-first century, "technology" has been the buzzword that’s been said to death – and it’s not going anywhere anytime soon, if ever at all. In the hospitality industry, technology had once been vilified by some as the harbinger of doom to the sacred ‘human touch’. Hence, the big question, how can machines create personable experiences?   Hotels should hit the reset button The ongoing pandemic, however, has challenged traditional mentalities and catalysed change for the hospitality sector in many more ways than one. Before we had realized, QR codes began overtaking...