Five Ways Focused Service Hotels Can Increase Direct Voice Bookings

Doug Kennedy | November 11, 2020

By Doug Kennedy Although they are generally outperforming other lodging segments, most if not all focused and selective service hotels are looking to build occupancy and rate.  Indeed, hoteliers can and should continue to focus on digital marketing opportunities to the full extent.  However, let us not forget some old-school “analog” ways to generate revenue. Here are a few ideas for training and development. •  Offer a small cash incentive for every voice booking secured by the front desk. I know some leaders will say that taking voice bookings is already part of the job description, but I can tell you from experience that mon...