voice search
Vizergy Continues to Innovate Technology With Voice Search Optimization Enhancement
Vizergy | October 17, 2019
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS). This newest enhancement allows clients to optimize for voice search in an automated fashion using structured data, also known as schema markup. The structured data, which is in the latest JSON-LD format recommended by Google, enables rich results for your website and is embedded into website code to help it become more easily discovered by search engines and help optimize your website content for voice search. Voice search impacts SEO ran...
Tourism Businesses Need to Get On Board the Voice Search Revolution
MyTravelResearch.com | September 26, 2017
Optimise your digital presence online for the new conversational age. Voice search algorithms will do the rest for you. The travel industry in Asia Pacific should prepare itself to maximise business from voice searches online. Simply optimise your digital online presence by building reputation, trust, authority and relevance and the voice recognition algorithms of Google, Apple, Amazon and others will do the rest for you – mostly. That was the recommendation by Bronwyn White, tourism strategist and co-founder of MyTravelResearch.com. She was addressing an audience of tourism marketers at the Tourism Marketing Rockstar Convention, ...
10 Search Engine Marketing Trends Hotels Need To Know In 2017
Lisa McCreary | June 29, 2017
by Lisa McCreary | GCommerce Solutions | Search Marketing Manager The top search engine marketers in the world met over 3 days in Seattle to discuss and present current and future trends within the industry, covering everything from how to obtain position 0 in the SERP to the exciting future of Voice Search and everything in between. Here's a breakdown of what all hoteliers need to know about the present and future of search engine marketing for hotels. 1. ROBOTS ARE TAKING OVER! EMBRACE TECHNOLOGY AND START USING CHATBOTS. It's been proven for many years that live chat on your website boosts conversion rate but many hotels run into ope...
Voice Search and Its Impact on the Hospitality Industry
Abdulrahman Jogbojogbo | June 14, 2017
By Abdulrahman Jogbojogbo In years past, there was a dominant form of agricultural practice – sharecropping. A landlord would rent out his land, and farmers would rent it and pay in harvested crops. There was usually no other way for the farmer to get land, so the landlord was king! Today, decades later, the king and farmer are still tied in a forced romance, only today, we call the king Google, and the farmers – brands in the hospitality sector. Save for a few like AirBnB that have managed to create a very strong brand name, most of the players in hospitality rely on search for most of their traffic. Users are more likely t...
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
Natasha Prats | December 15, 2016
By Natasha Prats At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming to an end, and that voice search will soon redefine the way consumers browse and book hotels. Artificially intelligent chatbots are already being used by travel brands to offer quicker, streamlined interaction. This year, Booking.com launched its own chatbot to help customers more easily communicate with the hotel they've made reservations with. But current forms of SMS-based chat could soon be transformed by a new era of voice assistants. The likes o...
