California Lodging Industry Association Shares Wildfire Crisis Communications

October 12, 2017

Dear Industry Leaders, As you are well aware, wildfires have recently exploded across the state. Many of us have family, friends or colleagues who have suffered losses. Against this somber backdrop, I am writing to update you on Visit California's crisis communications efforts. As with any crisis response, our immediate thoughts are always with the first responders who bravely rush into danger to protect life and property. We are incredibly grateful for their work. As of this morning, 22 fires are active. Twenty-one people have died and at least 2,000 homes and businesses have been destroyed. Governor Brown has declared a state of emerg...