voyat
5 Essential Things to Know About Your Customers, and How You Can Use Them
Voyat | December 4, 2017
By Benjamin Habbel They're tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customer thought patterns right now, and how your brand can harness them… 1. Customers are prioritizing new experiences over consistency "Access is becoming the new ownership… our bling isn't our house or our car, it is the theatre of Instagram and the experiences we are having in the world." So says Airbnb founder Brian Chesky, whose $30bn global rental giant is now offering a range of tours and learning experiences from truffle-hunting to pottery classes. Hotel ...
Hotel Direct Booking Pushes Are Working. What Next?
Voyat | November 14, 2017
By Sara O'Brien Everyone in hospitality has an opinion about 2016's direct booking campaigns. Some hailed them as a long-overdue blow against aggressive intermediaries; others voiced concern that discounting tactics would put long-term downward pressure on rates. So who was right? Thanks to a report from Kalibri Labs, we have a convincing answer: the campaigns' backers called it correctly, at least in the short term. According to Kalibri, on a transactional basis the 2016 activity achieved a shift away from OTAs and towards Brand.com – and that shift helped deliver a net revenue benefit of $9,000-$33,000 per hotel. Tha...
Voyat Debuts Voyat Black, Latest Platform Release that Brings Hotels and Guests Even Closer Together
Voyat | October 18, 2017
New suite of technologies enhances personalized communications to help hotel brands drive more direct bookings Voyat, the company that helps hospitality brands use custom communications to drive direct bookings, today launched Voyat Black, the latest platform release that builds on the Voyat eCommerce Optimization Platform to target high-value traffic with data-driven and highly-relevant messages. The new features go further than ever before in helping hotel brands enhance customer interaction and boost direct revenue. "Our services keep advancing while our mission remains the same—to bring hotels and their guests closer together ...
Hospitality: When Disruption Checks In – Optimal Use of Data Science Can Change Basic Expectations in the Hotel Business
Benjamin Habbel | August 7, 2017
By Benjamin Habbel The hospitality industry can be so idyllic. Hotels are the ultimate getaway, providing comfort, leisure and fun, an escape from the real world. And the good gets even better when the service is personalized—when we're addressed by name from the first contact, helpful suggestions match what we're looking for, and the mint on the pillow is just the kind we like. But some industry professionals can see the difference between what is being done and what can be done. In the age of data science, high customization is the norm: Forward-looking hoteliers know that the advantages—high-margin direct bookings, custom...
