Pandemic May Allow VR to Shake Off ‘Gimmick’ Image in Tourism

GlobalData | March 5, 2021

The impact of COVID-19 may allow VR to permanently shake off its image of being a gimmick in the tourism sector. Hype behind the technology in recent years has often been greater than actual usage, especially for leisure purposes. However the longer this pandemic impacts travel for, the higher the chance that consumers and organizations adopt this technology on a more permanent basis, according to GlobalData, a leading data and analytics company. Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “Spending considerably more time indoors with an abundance of spare time, combined with an urge to travel, has meant that asp...