Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background

HEBS Digital | April 12, 2018

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. Termed "the next billion" by the Wall Street Journal, voice search through digital assistants is here and the possibilities for the technology are endless. With the forthcoming generation of Internet users worldwide preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape. Speaking to a digital voice assistant that can understand and execute a req...